BALMAINATION: Where designer meets high street

Heavy embellishment, highly structured silhouettes and intricate details resembling battlefield armour; that’s what we’ve come to expect from Balmain with Olivier Rousteing at the helm and his new collection for Swedish supergiant H&M is no different. Last night, the model army came out in its droves for the Balmain x H&M launch party with Kendall Jenner, Jourdan Dunn and Gigi Hadid topping the poll of it-girls populating fashion’s new battlefield.

H&M is known for its collaborations with high-end designers from Marni to Isabel Marant and the latest pairing with Alexander Wang did not disappoint. But the Kardashian association (Kim famously wore an embellished Balmain mini-dress for her hen party in 2014) links the new collaboration to a much wider audience because of the throngs of fans following the reality star’s every move.

Rousteing, the man with the razor-sharp cheekbones and the most perfected Insta-selfie, has pronounced Kendall as the linchpin of the campaign. He compared Jenner to the supers of the 90s and described her at the girl-du-jour which is no surprise considering her Instagram following exceeds 39 million fans. Kendall Jenner and Jourdan Dunn debuted the covetable collection at the 2015 Billboard Music Awards in May and since then, the hype has continued to grow.


1 Comment

  • Reply How I styled Kenzo x H&M December 20, 2016 at 5:35 pm

    […] rarely disappoint and the hype surrounding the collections is usually warranted. However, the Balmain x H&M collaboration came with a price tag too hefty for my champagne-on-a-shoestring budget. Short of […]

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