sustainable fashion - Mayamiko aw17

SUSTAINABLE FASHION – FIVE ETHICALLY SOUND LABELS YOU NEED TO KNOW

Sustainable Fashion – What you talking about Willis?

Sustainable fashion is sometimes synonymous with derelict-chic. The misconception is that ethical fashion is not readily available, slightly over-priced or extortionate: Case in point – this €20,000 recycled paper bracelet. Another myth that needs de-bunking is that eco-friendly fashion is restricted to a specific individual’s style; the bohemian, free-spirited person whose go-to fabrics are hemp, organic linen and batik patterns. And while there isn’t a jot wrong with this style, it’s remiss to say there isn’t a hell of a lot more choice out there.

I recently got a commission to write about sustainable fashion for a cool new Irish label, Fresh Cuts Clothing. I was dumbfounded by my research. While cotton is one of the world’s most-used fabrics in the garment industry, the farmers who harvest the crop work and live under terrible conditions. Fair wages, good working conditions and health issues are abandoned in favour of cheap labour, shoddy infrastructure (remember the Rana Plaza collapse?) and dangerous manufacturing practices including the use of toxic pesticides. The effects of these toxic chemicals are copious, causing skin damage and irritation, cancer, mental health issues and chemical poisoning (resulting in over 1 million Indian farmers being hospitalised per year).

sustainable fashion - cotton

Jolly Green Giants

In case you didn’t get the memo, the fashpack is embracing the slow fashion movement with panache. Style mavens like blogger Leandra Medine of Man Repeller, designer Eileen Fisher and activist Katrina Rodabaugh are pioneering changes in the industry and advocating a major fashion revolution.  Their goals? waste less, swap more, be label savvy and shop smarter. Livia Firth is the founder and creative director of Eco Age Ltd, a consultancy that helps businesses to adopt sustainable practices in the workplace. Closer to home, one champion of the movement really stands out.  Linda Conway set up Stiall, an online hub to increase awareness of ethical fashion. She challenged women to take part in the Stiall challenge where women ‘shopped their own wardrobe’ for 30 days and resisted the temptation to buy new clothes. The support was phenomenal.

Here’s five sustainable brands I love that are challenging the stereotype that trend-driven clothes and sustainability are mutually exclusive. All pictures are courtesy of the brands.

People Tree

Sustainable fashion brands don’t come more ethical than People Tree. A 100% certified ethical brand, this uber trendy label executes rigorous fair trade practices, employing the use of materials from marginalized producer groups in the Global South. Using organic and naturally found materials, People Tree empowers the artisan craft and design creatives from local communities across the globe to be financially independent and self-supporting. Oh, and they’re pretty damn trendy too. I love this print-popping collaboration with the V&A. Check it out here.

Where Mountains Meet:

If a design duo formerly employed by Marchesa and Theory isn’t enough to convince you of this brand’s cool factor, then their sustainability policies just might. Genevieve Saylak and Corissa Santos founded Where Mountains Meet to meet the gap in the market for ethically-sound, luxury ready-to-wear labels. Their MO was to combat the wasteful nature of the fast fashion industry whilst providing beautifully made clothes to suit fashion conscious clientele. The ‘Woven’ collections are made and manufactured in New York while designers in Guatemala, India, Peru and Bolivia make the artisanal prints. Better still, this sustainable fashion label supports women’s collectives, narrowing the gender gap and providing opportunities that didn’t always exist in communities of the Global South.

sustainable fashion - where mountains meet lookbook

 

Mayamiko:

If vibrant prints and kaleidoscopic hues get you in a tizzy, then you will love Mayamiko. Eschewing trend-specific styles, this brand’s motto is to provide cross-seasonal clothes with an artisanal feel. Ethically made in Malawi, African prints and traditional techniques run strong through the collections. This is the brand that keeps on giving (even Vogue thinks so) and founder Paola Masperi established the Mayamiko Trust, an initiative designed to provide training, education, nutrition, sanitation and fairer trade practices to all of those involved. As well as ready-to-wear, Mayamiko sells yoga gear, hot-right-now tech accessories, lush homeware for unbelievably good prices and accessories from boho bags to handwoven scarves and 90s-tastic hair accessories that wouldn’t look out of places on Mr Motivator. 

Sustainable Fashion – Worth the Fuss?

The verdict? There’s more to life than being ridiculously good looking but feeling good in your clothes and better about the environment is a very good place to start. And you’re a fine filly if I do say so. Yes, I’m looking at you. Arm yourself with more knowledge by visiting the following sites. 

sustainable-fashion.com

ecofashionworld.com

fashionrevolution.org

thegoodtrade.com/features/fair-trade-clothing

 

 

1 Comment

  • Reply Off-the-Shoulder Tops - Bringing Bardot Back September 13, 2017 at 8:38 pm

    […] it, lump it or shrug it off the shoulder and into a landfill where it contributes to world waste (you awful human), off-the-shoulder tops are here to stay (at […]

  • Reply Brendankiz April 16, 2019 at 4:21 pm Comment awaiting approval

    Many thanks! I like this.
    http://viagrawithoutadoctorsntx.com/
    japanese viagra with the red rocket
    buy viagra
    viagra suppositories ivf thin lining
    viagra 100mg

  • Reply Brendankiz April 16, 2019 at 7:38 pm Comment awaiting approval

    You made your position pretty clearly.!
    http://viagrapego.com/
    cvs pharmacy viagra cost buy viagra online using viagra casually cheap viagra
    viagra softtabs overnight
    viagra online without prescription milwaukee
    katelaris p viagra australia
    viagra mixers
    us drugstore pharmacy viagra
    viagra sore wife

  • Reply Brendankiz April 16, 2019 at 11:43 pm Comment awaiting approval

    Helpful tips. Thanks a lot!
    http://viagrawithoutadoctormsn.com/
    moo moo edinburgh viagra tid viagra for sale uk alternative natural viagra buy generic viagra
    inventor of viagra
    viagra analy
    taking valium vicodin and viagra
    viagra articles
    is there a women’s viagra
    genetic viagra

  • Reply KennethDep April 17, 2019 at 5:45 am Comment awaiting approval

    Nicely put. Thanks a lot.
    http://viagrawithoutadoctorsntx.com/
    is viagra covered by insurance companies viagra generic geniric viagra generic viagra 100mg
    psych season 5 viagra falls
    online and viagra soft
    viagra user photos
    levitra viagra price
    viagra success rate 2008
    lou ignarro viagra

  • Reply KennethDep April 17, 2019 at 10:48 am Comment awaiting approval

    You actually revealed that terrifically.
    http://viagrawithoutadoctorsntx.com/
    buy viagra australian viagra 100mg cialis generic levitra review viagra buy generic viagra
    pictures of viagra
    viagra prices us
    waiting period for viagra
    viagra steroid cartoons
    viagra reviews
    viagra libido

  • Reply KennethDep April 17, 2019 at 10:50 am Comment awaiting approval

    Nicely put. Appreciate it!
    http://viagrapego.com/
    daili viagra free enewsletter viagra without a doctor prescription find sites computer shop viagra viagra for women
    generic viagra with paypal
    homemade viagra
    viagra by the pill
    find viagra edinburgh sites pages
    people who smoke viagra
    cheapest mail order viagra

  • Reply KennethDep April 17, 2019 at 11:51 am Comment awaiting approval

    Terrific data. Cheers.
    http://viagrawithoutadoctormsn.com/
    take cialis soft and viagra together buy viagra online cheapest viagra prices canada generic viagra 100mg
    viagra koop belgie
    generic viagra uk
    watch viagra tv ads
    viagra 34434 buy
    viagra celias
    viagra buy best

  • Reply KennethDep April 17, 2019 at 1:04 pm Comment awaiting approval

    You revealed it perfectly!
    http://viagrawithoutadoctormsn.com/
    risks of long term viagra use generic viagra 100mg generic meltabs viagra generic viagra 100mg
    viagra kitchen commercial
    cheap viagra site
    viagra producer
    roofies and viagra
    order viagra on line
    viagra cheap price iframe

  • Reply KennethDep April 17, 2019 at 4:16 pm Comment awaiting approval

    Thank you! Good information.
    http://viagrawithoutadoctorsntx.com/
    viagra online stores cheap viagra viagra spam email viagra online
    viagra hard
    viagra oral jelly
    online viagra generic quick
    viagra premature
    hot to use viagra
    lawsuit pertaining to viagra

  • Reply KennethDep April 17, 2019 at 5:02 pm Comment awaiting approval

    You’ve made your point very nicely!.
    http://viagrawithoutadoctormsn.com/
    phentermine tramadol viagra viagra pills prescription free viagra buy viagra online
    nitric oxide and viagra
    buy viagra search find free
    chewable viagra from india
    viagra in women
    viagra research
    viagra work for venus leak

  • Reply KennethDep April 17, 2019 at 9:24 pm Comment awaiting approval

    Amazing content. Appreciate it.
    http://viagrawithoutadoctormsn.com/
    generic sample viagra viagra 100mg what if woman takes viagra generic viagra online
    viagra products
    took viagra now what
    viagra affects
    maximum dose viagra
    hotmail sends viagra email
    viagra and levitra

  • Reply KennethDep April 18, 2019 at 2:25 am Comment awaiting approval

    Appreciate it! A good amount of posts.

    http://viagrapego.com/
    never mix steroids and viagra viagra without a doctors prescription effexor is viagra for women viagra 100mg
    family meds com viagra
    viagra and retinal detachment
    plavix and viagra
    staggered viagra doses
    viagra and heart conditions
    when did viagra come out

  • Leave a Reply